HSIL Ltd acquired Havells bath fitting business- Crabtree in 2010 and Crabtree is now Benelave carrying forward the legacy of Crabtree.
The launch was made at the company’s dealer meeting held at Cochin, Kerala on January 22, 2011 which was attended by their channel partners from across India. Speaking on the occasion, Mr. Santosh Nema, President, HSIL Limited, said, “BrandBenelave carries forward the legacy of Crabtree bath fittings and will soon evolve into a brand to reckon with. For HSIL, Benelave is an important element of our market strategy and our business plans to become a leading player in the Indian faucet segment. We will continue to build upon the intrinsic strengths of Benelave in the key markets and develop a nationwide footprint soon. On the manufacturing front, HSIL will continue to invest in technology up gradation at our Bhiwadi unit. Benelave will soon see a fresh infusion of newer designs and models. Benelave will live up to its promise of Let Happiness Flow”
Benelave, which means “Happy Bathing” signifies refreshment and a pleasant transition from toil to leisure every day. Inspired by the brilliance of international designs, Benelave bath fittings add style, elegance and a sense of personality to the bathroom. Benelave is available in a choice of 11 different designs to suit every requirement. The entire Benelave range consists of hi-quality, scratch-resistant chrome finished bath fittings, accompanied by thoughtful features like foam-flow, options of single lever, half-turn and quarter-turn styles and all products come with a 7 year warranty. The range consists of angular style series with clean lines called Clova; custom made, trendy designs in Elena and Spring; classical designs in Florence and most popular Piza range besides the basic style of Neo, Maple and Astro to fit virtually all bathrooms and decors. Benelave products are available from a price band of Rs 2000 onwards for a basin mixer.
Benelave will be available at all the existing 250 retail partners of Crabtree bath fittings across India. Benelave products will be serviced by HSIL’s capable service team of over 250 tech-experts, well established logistics and a dedicated customer helpline. HSIL enjoys high customer faith and goodwill and in 50 years of its existence has nurtured popular brand like Hindware in sanitaryware and bath-space category. Besides its long-standing leadership in Sanitaryware, HSIL is India’s second largest container glass manufacturer and has also forayed into specialty home retail under the brand name EVOK with 7 stores across India
More information on Benelave products and designs is available on www.benelave.com